Start the company’s blog
A company’s blog is a source of valuable information about your company and the industry in general. It is the right place to show your expertise to potential leads. Listening to the customers, looking for their weak spots, and then offering an effective solution is the best way to win their loyalty.
The blog is the place users open willingly in order to find the answer to their questions. Moreover, they decide what to read and choose the topic that hurts the most. If you provide them with value, users will want to learn more with YOU and will be more willing to sign up for a newsletter.
Place a sign-up form at the end of the article and invite readers to subscribe and get all the answers directly to their inbox.
Create personalized CTAs
The call-to-action button is an essential element of your email campaign or website. It prompts users on what step to take next and describes the main goal of your brand’s message.
Personalized CTAs are more precise. You can craft the button related to the blog article or the website page the user is on. For example, if you publish an article about email types specialists should send, you can also create a freebie like a checklist or ready-to-use email templates. Then the CTA would sound like “Get a free copy of ready-to-use email templates”.
Clients come to you when they have a problem. They read a specific blog article that might solve their dilemma. So, make sure you offer a valuable solution and create a personalized CTA that will encourage the reader to click on it.
Add a pop-up ad
A pop-up ad is an overlay banner that pops up on the website when a user enters it or takes a specific action. Marketers use it to convert daily website visitors into potential leads.
Pop-up forms play an important role. You might add a pop-up ad that appears when the customer enters your website, or after a certain time, they scroll over your page. You might also consider an exit pop-up window and catch their attention when they leave your company's page.
Pop-up ads deliver strong results when you create a professional and personalized approach. For instance, ASOS has designed a pop-up form and offers its users a 10% discount for their first order.