Start the company’s blog
A company’s blog is a source of valuable information about your company and the industry in general. It is the right place to show your expertise to potential leads. Listening to the customers, looking for their weak spots, and then offering an effective solution is the best way to win their loyalty.
The blog is the place users open willingly in order to find the answer to their questions. Moreover, they decide what to read and choose the topic that hurts the most. If you provide them with value, users will want to learn more with YOU and will be more willing to sign up for a newsletter.
Place a sign-up form at the end of the article and invite readers to subscribe and get all the answers directly to their inbox.