Living in the digital era looks like a sci-fi movie. You live in smart homes, Alexa plays music and orders products from Amazon, Facebook spots fake news and suggests to you what to read, drones can deliver medicines, and Netflix knows what you will watch before you open the website. You receive constant app notifications. Emails become more personalized, and ads are better targeted. Sometimes it seems like the Internet is spying on you and knows you better than we know ourselves.
All this wouldn’t be possible without artificial intelligence. Email marketing has a direct and cost-effective approach. AI grants marketers the power they have never experienced before. Now they have a huge amount of data at their disposal; they can structure it and find suitable exploitation methods.