Email marketing blog

This guide will give you a detailed overview of email marketing platforms. You can take your email marketing to the next level with the professional tools of each service.

Customer attention is the prize we all aim for while creating content. Either it is a video on TikTok or a message for email marketing strategy. In the era of digital technology, it might be a challenge to overcome the competition. That's where interactive content comes to aid.

Do you struggle with engagement rates? Then, we have a great solution that will bring more fun into your email marketing strategy. Read the article to find out how to improve the key product metrics with Sendios. The more popular email marketing becomes, the more companies leverage the benefits it offers.

Emoji is the fundamental tool for expressing emotions on social media platforms. Nowadays, it has started a new stage of its life cycle, and email marketing specialists use it as an instrument of grabbing customers' attention. Emoticons increase the open rate up to 70%...

Email marketing is a major customer retention tool and, if used correctly, boosts sales of products and services. Companies see growth opportunities and implement email as part of their business strategy. Would you like to deliver professional campaigns and build lasting customer relationships through email marketing?

Email marketing adapts to marketing trends, brings results, and gives profits. But it also has some cons, such as SPAM filters that put your emails in Pandora’s box, and users don’t even know about their existence. Today we discuss the words email providers find in your letters and redirect them to the SPAM folder.

Email subject lines play a crucial role in the effectiveness of your marketing campaigns. The subject line is about the first impression users get when they see your email. It determines if they open the letter or not. Today, we will discuss creating subject lines that catch addressees' attention and increase your chances of having your email opened.

Summer madness is almost over! It means that we are back from our dreamy vacations, and ready to check what email campaigns marketers sent in the last couple of months. With email marketing, there are ways to provide customers with a more relaxed approach and maintain regular contact without annoying them.

A small business must declare itself at the initial stage, show what it can and what it offers. Of course, we all want to be recognized as Apple or McDonald's are. It might take years. But email marketing might be the right place to start. Marketing is now the primary weapon in the market.

If your goal is to create an effective email marketing campaign, you should follow three crucial steps. The first one is choosing a subject line that will encourage your users to open the message. The second step is crafting the email body that will drive your customers to keep reading it.

Private Relay Email is an innovative feature that allows hiding a user’s private address. You can also call it Hide My Email. The feature helps secure personal data. Suppose the user decides to hide the email when creating an account on your website. In that case, the Private Relay feature will ...

The real estate industry is highly competitive. Buying a house is a long process that might take long years. Some look for information on their own, and others seek a perfect realtor. As a real estate agent, you might catch and nurture your clients during open houses, or you might choose ...

If you scroll your social media, you will see that video content is becoming popular among young generations. And those generations make the future of the market! Millennials and Gen Zers dictate new trends and make us, marketers, adapt or lose. Today we will discuss the implementation ...

The first step to a successful email marketing campaign is to create a mailing list of people who are actually interested in your service or product. Some marketers prefer to buy ready-to-use databases. But you cannot be sure about the quality of these addresses. By quality, we mean:

Living in the digital era looks like a sci-fi movie. You live in smart homes, Alexa plays music and orders products from Amazon, Facebook spots fake news and suggests to you what to read, drones can deliver medicines, and Netflix knows what you will watch before you open the website ...

Is your product suitable for Millennials? Will the generation of our parents use a new Samsung smartphone? These questions are essential if you want to deliver it to the right person. Execution of any marketing strategy starts with a clear understanding of who your target audience is ...

An email is a powerful medium to communicate with your target audience. With its help, you build and maintain a connection with millions of customers at the same time. We discussed two types of emails in the previous article. So, feel free to read it and learn what they are and what differs ...

Email marketing is a strategy for the acquisition of new clients and increasing retention. When it comes to emails, there are two kinds we send transactional and marketing emails. What’s the difference between marketing emails and transactional emails? We’ve discussed it here. Feel free to read it!

Email marketing is the tool that 77% of marketers use as their key content marketing tactic (Content Marketing Trends). It allows sending a wide range of emails that might pursue different micro-goals like simple redirecting to a website. But one significant business intention stays behind ...

What first impression does your company make on the subscriber? As we mentioned in the previous article, check your welcome email. It is the first interaction with your new potential customer. We can compare it to a handshake with a prospective business partner in the offline world. How would ...

An email has become one of the key strategies every company uses to boost revenue, raise brand awareness, or offer discounts to their customers. You might think that email marketing is about sharing information with the subscriber, but it might be valuable data about your customer ...

Marketing offers you a broad spectrum of tools to communicate your brand’s message to your customers and build strong relationships with them. Starting from the traditional TV ads to SMM and email marketing. The latter is persuasive. Email marketing campaigns deliver comprehensive ...

Email campaigns provide value for those who do it right! Well-written email campaigns engage users with your brand and keep them coming back to you! Investing in email marketing is less expensive than traditional techniques like print and TV. What’s even more important? YOUR USERS LOVE EMAILS ...

What first impression does your company make on the subscriber? To find the answer, you will have to check the first message you send - a welcome email. If your goal is to build a strong connection with your customers, this message is the fundamental step of your email marketing efforts ...

Here is the moment for your KPIs to shine! Key performance metrics are the indicators showing you whether your efforts are cost-effective and bring the desired result. We’ll start with the metrics every marketer should know by heart.Below we present the Sendios dashboard. When you look at ...

The numbers are loud! Today we will use these numbers to tell you why email marketing matters. An email has evolved from a simple means of business communication to a marketing tool. In the previous article, we mentioned that users love emails. They use them for daily contact at work, online ...

Sendios Glossary is your guide into the marketing industry. We created it for you! Whether you are a beginner who is starting his journey here or an expert with 10-year experience. It is a good idea to keep an eye on new terminology that appears in marketing.Today we will dig deeper and learn ...

Email marketing is an effective way to communicate with your customers. We use it as a tool to raise brand awareness, offer a discount, or send updates on your product. One of the most important features is to gather feedback from your subscribers. Here comes the survey email. A survey email ...

Email marketing is one of the most effective methods of attracting new customers and converting existing customers into brand advocates. If you've decided to use email marketing to build brand awareness, improve customer experience, and drive sales, this article will help you understand why you should start now.