Email marketing is easily adaptable to different industries and the real estate industry is not an exception.
Five ways to benefit from email marketing if you are a real estate agent
Reach your contact list
Email marketing is one of the most reliable tools in the digital era. You are in charge of who and when receive your letter. For example, if a social media post might reach only 30% of your audience, your email will be delivered to the whole mailing list. You can set up the best time for a delivery or tie it with a particular trigger and the client will get his email when he is ready.
Maintain strong relationships with each client
Email reaches your clients at the right time and at the right place. It feels like a one-to-one dialog with the client. Email marketing platforms allow creating highly personalized emails.
Building strong relationships with clients might seem like a battlefield, especially in highly competitive markets. Craft welcome letters to warm up the mailing list, send promotional emails in which you describe who you are and what your achievements are, or prepare holiday greetings. Feel free to get creative, use automation and deliver professional and entertaining content.
Email marketing allows you to divide your audience into several segments based on the desired criteria. These criteria might include age, location, sex, a new acquaintance or an old lead, etc. If you adapt your content to a particular recipient, you have higher chance of closing the deal successfully.
Segmentation and personalization make your client feel special and have a tighter bond with you!
Build a personal brand
Emails are a great tool to build your professional image and close relationships with clients. Sending the messages that promote your brand is a good investment. It will build up your credibility and result in better deals in the future.
Educate your clients
Being a real estate agent means more than pitching houses. Use your knowledge and email marketing to educate your customers. You can send out letters about: