Step 1. First client
The path to effective email marketing should start with building a mailing list. You can do this using the sign-up form. Put it on your website, social media, or blog. This method will help collect the addresses of those who are already interested in your services.
Step 2. First plan
Estimate your budget and capabilities to find out which emails and how often you want to send. For example, this could be one newsletter a week or a month, in which you will describe your services.
You can also send seasonal discounts or greetings, promotional notifications for a new product, transaction letters (receipts). It depends on the type of business and your budget.
Step 3. First letter
Now that you have your mailing plan ready, you can start creating content. The trend of 2021 is personalization. First, divide the base into segments. You can group readers according to their age, place of residence, interests, and even their consumer behavior. The more information you collect, the more effective mailing lists you will create.
The content of the letter is not only the text but also the design. It must emphasize the message and your brand identity. Add a logo, slogan, and colors that are associated with your company.
Each letter should have a purpose, and they can be different. Answer yourself to the question - what step should my customer take? For example, you have a new product that you want to sell. Share it and create a call to action (CTA) button to direct the buyer to the site.
Step 4. First submission
The first email newsletter is as exciting as the first trip after quarantine. We need to pluck up the courage and press the send button. It's worth it!
Step 5. First results
Email marketing is affordable business promotion and an opportunity to get to know the reader better. That's why tracking results is essential if you want to create more personalized content. Observe how your target audience reacts to emails, how often they open them, and click the CTA button.
The email marketing platforms offer a convenient dashboard with performance indicators. You will see how many people opened your email and took the desired action. On platforms like this, you can test and optimize your marketing campaigns.
How to make sure what type of email you should send?
Just check your inbox. See how many newsletters you get per day. Select the letters you like and analyze their content. It's a good practice to see what others are delivering and what would work for you.
Let's summarize. Today, email marketing is used by brands - big and small. It is an effective tool that will allow you to get to know your customers, tell them about your product and industry, and become an expert in your customers' eyes.