Customer attention is the prize we all aim for while creating content. Either it is a video on TikTok or a message for email marketing strategy. In the era of digital technology, it might be a challenge to overcome the competition. That's where interactive content comes to aid.
Interactive content is the content where users participate instead of just reading or watching. It might be polls, quizzes, infographics, videos. If you conduct an A/B test, you will notice that your users engage more when they receive an email with an interactive element. As a result, you improve the key product metrics and achieve your objectives: