What are the main benefits of email marketing?
1. Increasing repeat sales
You are probably aware that acquiring new clients is more expensive and challenging than retaining existing ones. Emails can help in this situation by bringing people back to your product. According to a GigaOm study, 56% of participants believed email marketing is the most effective channel for customer retention.
2. Boosting brand awareness
Email campaigns remind customers of your brand. The more often they see your emails, the more likely they decide to buy your product. But remember that the adaptability of your emails plays a crucial role in the decision-making process. If your email is displayed incorrectly on different devices, this can negatively affect communication with users.
3. Driving traffic
You can include links to different website pages in each email. Your offer will become more captivating and stand out from the competition with the help of carefully chosen content. By doing so, you might increase traffic to popular pages or promote less-visited ones.