Step 1. Are we friends?
We start by greeting the reader and showing that we value them as our customers.
Step 2. Who receives the email?
We notice that the email is sent to the customers who stayed with us for the last 30 days.
Step 3. Why do they receive it?
We want to make their experience better and improve the product for them.
Step 4. How long will it take?
We mention that the survey will take 10 minutes, so the reader stays in charge of their time.
Step 5. Where to click?
The CTA is crucial here, as it prompts what step the customer should take to complete the survey.
Step 6. What will they get now?
We show how much we appreciate their time and effort and offer them a reward—a free guide.
Step 7. Will they open the email?
Last but not least. The subject line plays the most significant role here. Nobody will find out what’s inside if your subject is lame. We chose “Your opinion matter to us!” It shows that the customers have the power to make changes and improve the product for themselves.
Crafting a survey invitation is an art in the digital era. You should learn your customers’ behavior and preferences, but also be ready to take risks and experiment with subject lines, content, or templates. Use these seven tips to design an effective email survey and encourage your users to share their opinion!