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Review of Top 5 Email Marketing Platforms
This guide will give you a detailed overview of email marketing platforms. You can take your email marketing to the next level with the professional tools of each service.
Content
Sendios

ESP with 7 years of experience in sending emails and marketing automation.

First, the most significant benefit of Sendios is a personalized experience. The service builds a strategy for you, writes algorithms, and creates emails exclusively for your product and its features.

ESP takes care of all the processes of creating emails and replaces your entire team of specialists: email marketer, designer, content manager, layout designer, deliverability manager, and data analyst.

When you start working with this service, you can choose any goals you want to implement:
1. Сustomer retention
2. Purchase and subscription
3. Delivery and reputation
4. User communication
With Sendios, you can also segment your audience in any way you want. ESP has its recommendation system, so you can use both ready-made algorithms to analyze user behavior or set the task of creating new algorithms for your product.

Sendios email marketers will help you master the management of the admin panel and activate the sales funnel for your product

Overall, Sendios is perfect for those who send large volumes of emails and need powerful analytics and fantastic customer service.
Who It's For: Sendios is ideal for companies that send out at least 300,000
emails per month.
What you will love about Sendios:
  • Design and content created by a team of specialists for your request;

  • Personalization: You can customize events, workflows, segmentation, and A/B testing;

  • Transactional emails, trigger emails, and campaigns — send all types of emails your product needs;

  • Powerful analytics, including basic reports, product metrics monitoring, cohort, and RFM analyses, deliverability results, and any other custom reports you are interested in;

  • Customer support team 24/7 that accompanies each client.
+ bonus

Automatic email translation. A content manager and an email marketer promoting your product will keep an eye on the quality of any translation.
Service:
Strategy
Retention
Analytics Manager
Deliverability Expert
Designer
Email manager
Content manager
Dedicated Manager
Customer Success manager
Support 24/7
Technical Ability:
SMPT integration
API integration
Webhook
Track complaints and SPAM-traps
Domain Authentication
Set up your own IP address
Domain warm-up
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Mailchimp

It's one of the most famous email tools in the industry. The product was founded in 2001 and has firmly established itself in the market. Mailchimp is one of the most popular email marketing services that appeal to small businesses.

The service offers visually appealing email templates. You can use Mailchimp's pre-built templates that you can customize to suit your needs, or manually edit templates and add your HTML code.

Mailchimp works with trigger, transactional, and marketing emails. The service also provides segmentation and A/B testing capabilities. However, a lot of things cannot be automated in Mailchimp. For example, this product does not have automatic customer segmentation.

One of Mailchimp's key strengths is that it's an excellent entry-level email marketing platform. It is a great introduction to email marketing with a very intuitive interface. Plus, the drag-and-drop email builder makes it easy to create your first campaign.
Who It's For: This service is suitable for small and medium-sized businesses just starting to work with mailing lists..
What you will love about Mailchimp:
  • You can import your email templates;

  • It has large variability of integrations;

  • Ability to compare your results in email marketing with the results of other users;

  • Easy-to-use editor and easy campaign creation.
Service:
Strategy
Retention
Analytics Manager
Deliverability Expert
Designer
Email manager
Content manager
Dedicated Manager
Customer Success manager
Support 24/7
Technical Ability:
SMPT integration
API integration
Webhook
Track complaints and SPAM-traps
Domain Authentication
Set up your own IP address
Domain warm-up
Sendgrid

Email marketing solution that allows you to send bulk emails while maintaining high rates.

SendGrid makes it easy to set up transactional email for online products or E-commerce sites. The product makes it easy to automate your transactional email through the SendGrid API or SMTP service.

For a quick design, you can use SendGrid's built-in email template library to create your draft. If you prefer to make your emails from scratch, SendGrid offers an HTML editor and a drag-and-drop editor to suit your needs.

These editors allow you to manage various data related to your emails or email campaigns, including:
  • Target audience

  • A/B testing

  • Content and media included in an email
But keep in mind that SendGrid specializes in bulk emails. It will be more challenging to use this service for marketing campaigns.

Overall, Sendgrid is a good service that covers all basic email marketing needs. The service has its specialization, which is good enough to use.
Who It's For: Products in the E-commerce niche that need a lot of transactional emails.
What you will love about Sendgrid:
  • Setting up automatic transactional emails;

  • Creating reports to monitor email performance and deliverability;

  • Large selection of integrations;

  • Built-in template library.
Service:
Strategy
Retention
Analytics Manager
Deliverability Expert
Designer
Email manager
Content manager
Dedicated Manager
Customer Success manager
Support 24/7
Technical Ability:
SMPT integration
API integration
Webhook
Track complaints and SPAM-traps
Domain Authentication
Set up your own IP address
Domain warm-up
Sendinblue

A relatively new player in the email marketing market is Sendinblue, a Paris-based company. They have high standards regarding marketing automation processes and sending transactional emails.

ESP has a simple email builder with lots of templates. It's easy to figure it out on your own if you don't have a big budget and need professional marketing emails.

In the proposed templates, you can get almost all the essential functions, except for the ability to create dynamic content

ESP also offers segmentation, behavioral targeting, and remarketing audiences. You can set up automatic emails to help you quickly respond to subscriber requests.
Who It's For: Sendinblue is especially suitable for start-ups and small businesses. Even though it has few professional marketing features, it is ideal for those just starting with email marketing.
What you will love about Sendinblue:
  • Free templates and responsive builder;

  • Ability to create landing pages in the built-in landing page builder;

  • Automation of email workflows;

  • Integration with your other tools via API;

  • CRM for small businesses.
Service:
Strategy
Retention
Analytics Manager
Deliverability Expert
Designer
Email manager
Content manager
Dedicated Manager
Customer Success manager
Support 24/7
Technical Ability:
SMPT integration
API integration
Webhook
Track complaints and SPAM-traps
Domain Authentication
Set up your own IP address
Domain warm-up
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ActiveCampaign

This provider is quite popular all over the world. It's an email management tool and email marketing automation platform. The platform is created to enable you to achieve your marketing goals with small mailouts.

ActiveCampaign offers good marketing automation. You can create complex email algorithms (for example, “wait x number of days before sending”). You will have complete control over all your emails, so you can send emails to your entire contact base or send only targeted emails to small segments.

Like other services in this article, ActiveCampaign can send trigger emails. So if users visit your website, make a purchase, or interact with your content, you can automatically send them emails.

Split testing is available in ActiveCampaign. It will let you see what works and what doesn't. So you can keep tweaking your emails and learning how to work with email marketing until your emails are perfect.
Who It's For: This service is more focused on companies working in E-commerce.
What you will love about ActiveCampaign:
  • Ability to use dynamic content and tags;

  • Frequent platform updates and new features;

  • Ability to track user behavior on websites to send emails;

  • Create beautiful emails with an easy-to-use drag-and-drop page builder.
Service:
Strategy
Retention
Analytics Manager
Deliverability Expert
Designer
Email manager
Content manager
Dedicated Manager
Customer Success manager
Support 24/7
Technical Ability:
SMPT integration
API integration
Webhook
Track complaints and SPAM-traps
Domain Authentication
Set up your own IP address
Domain warm-up
General comparison

To summarize, we have created a table with the most helpful services for email marketing.
Sendios Mailchimp Sendgrid Sendinblue Active
Campaign
Personalization
Automation
A/B tests
Trigger emails
Campaigns
Segmentation
AI
Auto-translation
Deliverability
Conclusion

Email marketing is an effective channel for promoting goods and services. To achieve the desired results, you need to choose the right platform that suits the specifics of your business and provides relevant services.

In the article, we reviewed the most famous and popular ESPs. You can evaluate each platform objectively and make the perfect decision to improve the performance of your emails.
It’s never been easier to automate your email marketing.
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