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Sendios glossary
Sendios Glossary is your guide into the marketing industry. We created it for you! Whether you are a beginner who is starting his journey here or an expert with 10-year experience. It is a good idea to keep an eye on new terminology that appears in marketing.

Today we will dig deeper and learn marketing concepts related to email marketing, web pushes, and KPIs. It’s our goal to make your experience better!
Email marketing

Email marketing is a digital marketing strategy that allows sending emails to your prospects and customer. The most popular types of emails are newsletters and transactional emails.

Email newsletters are sent to provide customers with updates, valuable information about the product, and also promotional messages.
Transactional emails account email receipts, invoices, billing statements, order confirmation, etc.
Retention

Retention is a marketing process that focuses on keeping your current customers engaged with the product.
Drag-and-drop principle

A drag-and-drop principle is a pointing device gesture in which the user selects a virtual object by “grabbing” it and dragging it to a different location onto another virtual object.
Anti-spam system

An anti-spam system is a software that is designed to block unwanted and malicious emails.
Marketing automation

Marketing automation is a process in which you use technology to automate repetitive tasks. These platforms allow designing, executing, and automating a time-bound marketing workflow.
A/B testing

A/B testing is the process of comparing two versions of a web page, an email, and other marketing components. It is also called split testing.
Instant Messaging

Instant Messaging is the form of text communication in which two users exchange real-time messages over the Internet.
Conversion Marketing

Conversion marketing is a marketing strategy that focuses on encouraging users to take a specific action. For instance, you use this technique to convert a person scrolling your website into a purchaser of your product.
Bounce Rate

Bounce rate is a metric showing the percentage of visitors who leave your website after viewing only one page.
Email Bounce Rate

Bounce rate is a metric showing the percentage of subscribers who did not receive your email.
Delivery Rate

The delivery rate is an indicator showing the percentage of emails that were delivered to the receiver.
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Response Rate

The response rate is a metric that shows the number of people who respond to a certain call-to-action.
Click To Open Rate

Click-to-open-rate, also known as CTOR, is the ratio of users' clicks on a specific link to the number of users who open the email. It also shows whether the content of the email is effective.

Click Rate

Click-to-open-rate, also known as CTOR, is the ratio of users' clicks on a specific link to the number of users who open the email. It also shows whether the content of the email is effective.
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Domain Name

A domain name is an address where users can access your website. It is used to identify one or more IP addresses.

Ticket Support

Ticket Support is the interaction between customers and the support team. If you have a problem, you contact a support team and create a ticket to get a response.
Email Validation

Email Validation is the procedure showing if the email address is valid, or checking if the address exists within a reliable domain.
Email Segmentation

Email segmentation is the division of all your email subscribers into smaller segments. You can create different groups [segments] based on age, location, interests, and purchase history.
Call To Action

A call-to-action, also known as a CTA, is a marketing term defining an element that prompts an immediate action from a prospect, e.g., quick response or sale.
DomainKeys

DomainKeys is an email authentication system designed to verify the domain name of an email sender.
Dynamic Content

Dynamic content is digital and online content that changes based on data, user behavior, and preferences. This might be text, audio, or video.
Sending Name

The sender name is a crucial element of an email message written in the “From” line.
Email Receiver

An email receiver is an individual who has opted-in to receive email from either an individual or a business.
Broken Link

A broken link is a link on a website that no longer works due to an invalid URL or is removed from the linked web page.
Broken Image

A broken image is an image on a website that doesn’t show up, or a picture you cannot see.

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