Email subject lines play a crucial role in the effectiveness of your marketing campaigns. The subject line is about the first impression users get when they see your email. It determines if they open the letter or not. Today, we will discuss creating subject lines that catch addressees' attention and increase your chances of having your email opened.
Email marketing has met much criticism and such offensive words as "spam." Younger brothers (SMM, influencer marketing, SEO) are coming on his heels. But it holds on, delivers valuable information, gives profits, and adapts to new marketing trends. For example, people sent 293 milliards of emails in 2019, according to Lifewire. This number will have increased to 347 milliards by 2023. Take a short break and imagine: the destiny of 347 milliards of emails depends on the first line—the subject line.
At Sendios, we conduct A/B tests for our subject lines every day. It is our way of improving KPIs, increasing deliverability rates, and understanding the audience. Here, I present vital trends and recommendations that you can implement right away.