Emoji is the fundamental tool for expressing emotions on social media platforms. Nowadays, it has started a new stage of its life cycle, and email marketing specialists use it as an instrument of grabbing customers' attention.
Emoticons increase the open rate up to 70%, but at that same time, only 6.9% of subject lines include them. Why don't companies use such a powerful tool?
First, uncertainty about how even an ordinary smiley face will appear on users' screens. Windows 7 or macOS Catalina 10.15? Android or IOS 14? These operating systems display emojis differently, and the older platforms might replace them with empty black squares.
Secondly, email specialists are afraid of risk. They acknowledge voice assistants such as Siri and Alexa that verbalize the emojis meanings. As you know, some titles are weird.
Why do emoji increase open rates?
People are social creatures. We communicate, express our emotions, and use body language to clarify our attitude to the event or situation.
We find it challenging to show our feelings while typing heartless black letters on a white screen. But human emotion is a vital part of communication with another person, and emojis come to aid here.