Increase brand awareness
Email marketing lets you establish your authority. With well-prepared and well-targeted emails, you can build your brand awareness among the users.
Send letters that are easily identified with your company. Start with a credible sender name, and compelling subject lines, and add the brand identity elements (logo, colors, motto). Then, go to writing valuable content for the customer and send it.
Email marketing helps customers to learn and remember about your company. The more people know about you, the more credibility and popularity you gain.